Melinda French Gates: What nonprofits can learn from Coca-Cola – Melinda Fre…

via TEDTalks (video) on 10/12/10


At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

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